Northwind moved its sales kickoff from three hotels to one and cut $61,000

The brief

Northwind had run its kickoff across three hotels, with coaches between them and a budget that grew by a fifth every year. They wanted one building and one number they could defend to finance.

What we did

We shortlisted five venues in 48 hours and booked The Harlow Hotel for the ballroom, 12 breakout rooms and 410 guest rooms. Every vendor was billed at cost and every invoice sat in the budget view before it was paid.

Result

The event came in $61,000 under the approved cap, 96.6 percent of invites registered and the post-event survey scored the logistics 4.8 out of 5.