Brightcart launched its new checkout to 400 merchants in one evening
2,900
demo requests in the next week
Client
Brightcart
Industry
Ecommerce software
Format
Product launch
Guests
400 guests
Year
2025
The brief
Brightcart had one evening to show a new checkout to its biggest merchants and wanted the demo to work live, on stage, the first time.
What we did
We built a black-box stage in a converted warehouse, rehearsed the demo nine times with a backup machine on a switch, and ran dinner for 400 straight after.
Result
The live demo ran without a cut, the stream reached 5,200 merchants and 2,900 asked for a demo in the following week.
The launch looked like we had done this for years. We had not.
Tomas Reyes, Head of Product Marketing, Brightcart
Tell us the date, the headcount and the budget line.
A producer calls you back within one working day with three venue options and an honest read on the budget. No deck, no retainer to start.