One planning fee per event, and every vendor at cost

The fee pays for your producer, our crew and the portal. Everything else is billed at what we pay, with the invoice attached. Here is what that looks like.

Annual program

Single event

Planning and production fee in USD. Venues, catering, AV and travel are billed at cost, invoices attached.

Offsite

80 to 150 guests, 1 to 3 days

$8,200

per event, on an annual program of three or more

Leadership offsites, team retreats and board meetings.

A shortlist of five venues within 48 hours

One producer from the brief to the wrap

Rooming, travel and dietary notes in the portal

An on-site lead and two crew

Conference

150 to 1,200 guests

$24,000

per event, on an annual program of three or more

Sales kickoffs, user conferences and partner summits.

Everything in Offsite

Run of show, speaker prep and rehearsals

Registration site and printed badges

Stage, AV and breakouts run by our own crew

Wrap report with attendance and survey results

Flagship

1,200 to 2,500 guests, broadcast

From $48,000

per event, on an annual program of three or more

Annual conferences with an expo floor and a live stream.

Everything in Conference

Hybrid broadcast with a four camera crew

Expo floor and sponsor fulfilment

A dedicated budget controller

24 hour on-call through show week

Annual program

Single event

Planning and production fee in USD. Venues, catering, AV and travel are billed at cost, invoices attached.

Offsite

80 to 150 guests, 1 to 3 days

$8,200

per event, on an annual program of three or more

Leadership offsites, team retreats and board meetings.

A shortlist of five venues within 48 hours

One producer from the brief to the wrap

Rooming, travel and dietary notes in the portal

An on-site lead and two crew

Conference

150 to 1,200 guests

$24,000

per event, on an annual program of three or more

Sales kickoffs, user conferences and partner summits.

Everything in Offsite

Run of show, speaker prep and rehearsals

Registration site and printed badges

Stage, AV and breakouts run by our own crew

Wrap report with attendance and survey results

Flagship

1,200 to 2,500 guests, broadcast

From $48,000

per event, on an annual program of three or more

Annual conferences with an expo floor and a live stream.

Everything in Conference

Hybrid broadcast with a four camera crew

Expo floor and sponsor fulfilment

A dedicated budget controller

24 hour on-call through show week

What the fee covers, and what is billed at cost

Covered by the planning fee

Producer

Producer

One producer and a named deputy

Crew

Crew

Stage manager, AV lead, registration team on the day

Portal

Portal

Budget, run of show, registrations, rooming

Venue search

Venue search

Five options with real quotes in 48 hours

Wrap report

Wrap report

Attendance, survey, final spend

Billed at cost, invoices attached

Venue

Venue

Room hire, food and beverage minimums

Rooms

Rooms

Hotel block, commissions credited back

AV and set

AV and set

Equipment hire, set build, power

Travel

Travel

Flights, coaches, our crew travel

Print and gifts

Print and gifts

Badges, signage, anything with your logo

A real kickoff budget, line by line

A real kickoff budget, line by line

Three days, 640 guests, one hotel. The planning fee was $28,000 of a $619,150 total, 4.5 percent.

Three days, 640 guests, one hotel. The planning fee was $28,000 of a $619,150 total, 4.5 percent.

portal.rowanevents.co/budget

Rowan portal budget view for a 640 guest sales kickoff

Questions about the fee

When do we pay the planning fee?

What counts as an annual program?

Can we pay for venue search only?

Is there a minimum budget?

What if the headcount changes?

Tell us the date, the headcount and the budget line.

A producer calls you back within one working day with three venue options and an honest read on the budget. No deck, no retainer to start.

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